Objectives Overview – what is the real objective of investing in marketing? What will move the needle for your organization? This is where we’ll get crystal clear about your goal.
Audience Development – a deep dive into your ideal customer types, their pain points and your solutions. Show us what your ideal customer looks like, and we’ll do the work reach them.
Website & Information Strategy – breaking down prospect segments and assigning value proposition statements to each, based on needs & solutions, and plans for implementation.
KPI Dashboard Planning – what will you measure, and how will it be measured? This is where we’ll draft your custom KPI dashboard.