How a New Paving Company Picked Up a Ton of Work
In the Off-Season With Social Media Advertising
A new paving company on the block needed help finding homeowners who needed to repair or replace their driveway. Check out how our tried and true approach started netting them consistent leads on day one of launching our product in the beginning of 2021.
Case Study Summary
The Need:
A paving contractor that had recently opened its doors for business wanted to bring in work in the Rochester, NY wintertime before the paving season started up. This was early in the year, before most people would think to look for paving services. Since they were a new company, they couldn’t rely on word of mouth and needed to quickly draw in estimate requests for their paving services.
The Plan:
Grabbing the attention of homeowners most likely to need a new driveway with memorable and humorous ads while hooking them with a 10% discount if they signed up for a free estimate on the spot. Paid social media advertising would be the engine to drive this effort.
The Outcome:
After launching our advertising package, the paving company acquired an average of 60 estimate requests per month directly attributable to our product in the paving off-season.
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Case Study Breakdown
How Our Advertising Package Brought in More Estimate Requests
Client's Needs and Business Goal
A brand new paving manufacturer had made a big investment in time and equipment to lay the foundation for their business. Along with getting the tools they needed to do paving work, they also wanted to start receiving estimate requests for their paving services before the asphalt plants opened up in the spring. This would help get them to get to work as soon as possible in order to cover the costs of their investment and start growing the business.
The Plan: Grab the Attention of Homeowners
Through Paid Social Media Advertising
We launched funny and attention-grabbing paid social media advertisements that were shown to homeowners who were most likely to need to repair or replace their driveway. Included in the advertisements was a 10% discount for the paving services if they signed up for a free estimate on the spot. This instantly put the paving company in front of the types of people they wanted to do business with and gave those potential customers a great reason to request an estimate right away.
The Outcome:
After launching our product in 2021, our client immediately began receiving daily estimate requests from homeowners in their area of service. The chart below shows a snapshot of the estimate requests over a short time period. They received about 2½ estimate requests per day in this period that came directly from our product.
Put this process to work for your company
You’ve seen the stats. Our product can help your paving business grow, even in the off-season. Take a look at our advertising packages specially designed to draw in more online estimate requests for paving companies and choose the option that works best for you.
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