How a Food Packaging Manufacturer Grew Top of Funnel Leads
A custom food packaging manufacturer needed help increasing their overall yearly revenue in order to outrun the turndown from losing clientele each year. Take a look at how the implementation of a few proven marketing tactics accounted for nearly 60% of their online leads in 2020.
Case Study Summary
The Need:
A custom food packaging manufacturer needed help increasing their overall yearly revenue in order to outrun the turndown caused by finishing large jobs and losing clientele each year.
The Tactics:
Increased online exposure, traffic, and website engagement via paid search and a new website. Growing brand recognition and getting their messaging in front of the right types of companies through social media advertising.
The Outcome:
In 2020, the sales team acquired 171 additional website leads directly attributable to the paid advertising efforts which accounted for 59.2% of their total website leads for the year.
Client's Needs and Business Objective
This food packaging manufacturer client had been trying to increase overall yearly revenue in order to outrun the turndown they faced from naturally losing customers after completing long-term jobs for them. They wanted to leverage our marketing services in order to fill the top of their funnel, hoping to cover the natural fallout with new sales. Before engaging with us, they were only acquiring a few new food packaging clients per year.
The Tactics: Increased Traffic and Engagement Through Paid Search and New Website
First, we built a new conversion-focused website for this client in order to make it easier to inquire about their services while better differentiating them from their competitors. We then leveraged paid search to quickly drive more traffic to their new website since they had low visibility in the search engine. This allowed them to occupy top search result spots by bidding on competitive keywords that they didn’t yet rank for.
The Outcome:
After launching the paid search campaign in March, it quickly ramped up and our client began seeing new leads, especially for their custom thin film packaging and food/retail packaging services. Throughout 2020, the leads remained steady and ended up accounting for nearly 60% of all of their website leads – A very encouraging result!
Some Sample Results
- Working on a project that expects the sale of approximately 1 million units per year […]
Please let us know if you are able to help us with a quote. - Looking to expand our reach into disposable to-go containers […] in excess of 17,000 per day usage.
I would appreciate a quote with lead time and availability ASAP. - Quantity: 10,000 | I’m looking for a food tray to hold ice cream bars.
- I have an application for a plastic tray […] Need 2,400 pieces.
Implement this Proven Process for Your Packaging Company
You’ve seen the stats. Our paid search campaigns can help your packaging company increase top of funnel leads.
This program is also less expensive for you because of our experience targeting prospects in the packaging industry.
Schedule a call. Let’s start finding more leads.
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