How a New Paving Company Picked Up a Ton of Work
In the Off-Season With Social Media Advertising
A new paving company on the block needed help finding homeowners who needed to repair or replace their driveway. Check out how our tried and true approach started netting them consistent leads on day one of launching our product in 2021.
Case Study Summary
The Need:
A paving contractor that had recently opened its doors for business wanted to bring in work in the Rochester, NY wintertime before the paving season started up. This was early in the year, before most people would think to look for paving services. Since they were a new company, they couldn’t rely on word of mouth and needed to quickly draw in estimate requests for their paving services.
The Plan:
Grabbing the attention of homeowners most likely to need a new driveway with memorable and humorous ads while hooking them with a 10% discount if they signed up for a free estimate on the spot. Paid social media advertising would be the engine to drive this effort.
The Outcome:
After launching our advertising package, the paving company acquired an average of 60 estimate requests per month directly attributable to our product in the paving off-season.
Check Out How Our PERFORMANCE-BASED Marketing System Works on the Next Page
- Our proven process can help your paving business grow, even in the off-season, letting you focus on what you’re great at – serving your customers and running your paving company.
- The program we use typically brings in about 60 or more estimate requests per month from homeowners who are actually interested in purchasing your services.
- We work on a Performance-Based pricing structure: You only pay when estimates come in – We get paid when you get paid.
We’ll give you a taste of our secret sauce: How we grew this paving company and how we will grow yours.
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