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A Commercial Electrician's Success Story by webSURGE

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Douglas Electric

Increased Leads Through Digital Efforts


A website should be designed to communicate your expertise, breadth of services, and why your prospects should work with you instead of the competition.


Search Engine Optimization (SEO) will maximize your company’s visibility on Google Search and similar platforms, resulting in more inquiries and sales for your business.

Paid Search

Right now, your potential customers are searching Google for services that you offer. With Paid Search (Google Ads), you can be in the right place at the right time and secure their business.

Professional Media

By showcasing your expertise with professional photography and videography, you will build trust in the eyes of your potential customers, making the decision to work with you a no-brainer.

Appointment Setting

By developing a list of your ideal prospects and reaching them with outbound phone calls, appointment setting services will land you the deals you’ve been dreaming of.


General contractors, commercial building owners, and even homeowners are busy and don’t have time to read through pages of irrelevant text in order to find the answers to their questions.

The Douglas Electric website was written and structured so that the company’s value and capabilities are undoubtedly clear, and it’s easy for the visitor to navigate to the key sections of the websites.

It’s critical to leverage your website to describe each of your electrical services, such as commercial lighting installation or security system installation. This way, your prospects will know they’re working with a truly professional electrician.

How can your website communicate your services? Click to enlarge.

Search Engine Optimization (SEO)

Steadily Transform Your Website Into a Lead Generating Machine

We created web pages centered around Douglas Electric’s most important services and matched the words on those pages to what their target customer would be using when searching for those electrical services.

We also used a wide array of technical on-page and off-page SEO tactics to bolster their rankings in the search engines and drive potential customers to the website, resulting in inquiries through the website like the ones pictured.

SEO is one of the more affordable digital marketing tactics to increase the visibility of your company in order to bring you new business for years to come.

How can SEO grow your electrician business? Click to enlarge.

Paid Search (Google Ads)

Get in Front of Prospects When They Search for Your Services

Douglas Electric wanted to quickly start growing the low voltage installation side of their business (door access control system installation, cctv installation, life safety installation, etc.).

We leveraged Paid Search Advertising (Google Ads) in order to immediately put Douglas Electric’s security system installation web pages in front of people who were actively searching for these types of services. This resulted in phone calls and web form submissions requesting quotes for those services.

Paid Search is one of the fastest ways to start getting the exact kinds of jobs you want. It can target specific geographic locations and is highly effective for helping you to break into new markets.

How can Paid Search sell your electrical services? Click to enlarge.

Professional Media

Prove Your Expertise: Showcase Your Best Work

Douglas Electric’s original website had little to no photography of their completed projects or electrical work in progress.

This made it difficult for their potential customers to get a good sense of the breadth of their electrical services as well as the scale of projects Douglas Electric had worked on.

We provided monthly photography of their projects and team in order to show prospects what they were capable of, which ultimately helped them to look much more professional online.

What do the pros look like? Click to enlarge.

Appointment Setting

After opening a second location, Douglas Electric wanted to start it off strong by getting new business from general contractors and franchisees in a very specific geographic location.

To help them get this new business, we kicked off Appointment Setting services. Within a matter of weeks, we started booking meetings between Douglas Electric and interested prospects from those exact types of companies in the target location.

Appointment Setting is an outbound phone calling strategy perfectly suited for commercial electricians who want to work with new general contractors, franchisees, or other businesses who need electrical services. We work with you to develop a call script, build a list of contacts based on your ideal clientele, and call those contacts and book appointments with them on your calendar.

How can Appointment Setting take your electrical company to the next level? Click to enlarge.

Since engaging with webSURGE, Douglas Electric has:

1. Started Selling More Profitable Low Voltage Installation Work

2. Opened a New Location In Another Part of the State

3. Created Plenty of New Business Opportunity at the 2nd Location

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