{"id":4453,"date":"2021-09-08T13:05:05","date_gmt":"2021-09-08T17:05:05","guid":{"rendered":"https:\/\/websurge.com\/success-stories\/?page_id=4453"},"modified":"2021-09-23T09:47:54","modified_gmt":"2021-09-23T13:47:54","slug":"hansford-parts-and-products","status":"publish","type":"page","link":"https:\/\/websurge.com\/success-stories\/hansford-parts-and-products\/","title":{"rendered":"Hansford Parts and Products"},"content":{"rendered":"<section class=\"page-hero-block hero-block page-header-block position-relative   full-height middle-aligned standard-overlay no-bg-image center-aligned acf-row-0\"><div class=\"video\"><video autoplay muted loop playsinline><source src=\"https:\/\/websurge.com\/success-stories\/wp-content\/uploads\/2021\/09\/HPP-homepage.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"bkgd-overlay bg-bottom-gradient-black\"><\/div><div class=\"container position-relative py-5\"><div class=\"content-wrapper row justify-content-between align-items-center py-lg-3 py-xl-4\"><div class=\"bg-overlay\"><\/div><div class=\"page-hero-content col-lg-8 mx-auto\"><div class=\"\"><header class=\"text-center text-md-center\"><div class=\"clipped-heading\"><h1 class=\"heading m-0 text-white text-shadow-sm h1\"><span class=\"display-3 serif fst-italic\">\"We have gone from being very marginal to being on fire\"<\/span><\/h1><\/div><h2 class=\"subheading mt-3 mb-0 text-white text-shadow-sm h4\">A Manufacturer's Success Story by webSURGE<\/h2><\/header><\/div><\/div><\/div><div class=\"scroll-suggestion small mt-4 mt-lg-45 text-center text-md-center\"><p class=\"h4 m-0 text-white text-shadow-sm\">Scroll Down<\/p><div class=\"\"><i class=\"fas fa-lg fa-angle-double-down text-white text-shadow-sm\"><\/i><\/div><\/div><\/div><\/section><section class=\"heading-block bg-white acf-row-1\"><div class=\"vertical-padding py-5\"><div class=\"container vertical-padding py-lg-3 py-xl-4\"><hgroup class=\"text-center\"><h2 class=\"h1 heading m-0 text-body\">Hansford Parts and Products<\/h2><div class=\"divider mt-4 mx-auto text-body\"><\/div><h3 class=\"subheading fw-lighter mt-4 mb-0 text-body\">Increased Leads Through Digital Efforts<\/h3><\/hgroup><\/div><\/div><\/section><section class=\"flexible-text-block bg-white acf-row-2\"><div class=\"vertical-padding py-5\"><div class=\"container vertical-padding py-lg-3 py-xl-4\"><div class=\"cta-text wrapper  block-0 has-dark-bkgd\"><div class=\"row justify-content-center\"><div class=\"column column-1  col-md-4 \"><div class=\"card border-0 rounded-0 h-100  text-justify\"><div class=\"bg-overlay bg-white\"><\/div><div class=\"card-body position-relative   \"><h3 class=\"card-title h4 mt-0 mb-3 text-center text-md-justify text-body\">Website<\/h3><div class=\"card-text wysiwyg-content text-body\"><p>A website should be written and structured so that the company\u2019s value and capabilities are undoubtedly clear, and it\u2019s easy for the visitor to navigate.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"column column-2  col-md-4 mt-5 mt-md-0\"><div class=\"card border-0 rounded-0 h-100  text-justify\"><div class=\"bg-overlay bg-white\"><\/div><div class=\"card-body position-relative   \"><h3 class=\"card-title h4 mt-0 mb-3 text-center text-md-justify text-body\">SEO<\/h3><div class=\"card-text wysiwyg-content text-body\"><p>Search Engine Optimization increases the quantity and quality of traffic to your website through organic search engine results.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"column column-3  col-md-4 mt-5 mt-md-0\"><div class=\"card border-0 rounded-0 h-100  text-justify\"><div class=\"bg-overlay bg-white\"><\/div><div class=\"card-body position-relative   \"><h3 class=\"card-title h4 mt-0 mb-3 text-center text-md-justify text-body\">Paid Search<\/h3><div class=\"card-text wysiwyg-content text-body\"><p>Paid search allows a business to target specific people in specific areas when they are searching with very specific words.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"cta-button-block-wrapper mt-5  block-1\"><div class=\"d-flex justify-content-center justify-content-md-start\"><a href=\"#bruce-quote\" class=\"btn btn-primary\">Let Hansford's CEO Describe the Results in His Own Words<\/a><\/div><\/div><\/div><\/div><\/section><section class=\"cta-block section-border position-relative bg-primary standard-overlay right-aligned  no-bg-image acf-row-3\"><a id=\"bruce-quote\" class=\"anchor-link-name\"><\/a><div class=\"bg-overlay bg-image  \" style=\"background-image: url()\"><\/div><div class=\"bkgd-overlay \"><\/div><div class=\"py-5 vertical-padding\"><div class=\"container position-relative vertical-padding py-lg-3 py-xl-4\"><div class=\"vertical-padding \"><div class=\"row align-items-center justify-content-between flex-row-reverse\"><div class=\"col-lg-6 position-relative\"><div class=\"ps-lg-3 ps-xl-4\"><div class=\"wysiwyg-content text-white text-shadow-sm \"><blockquote><p>Our products business, which was sound asleep, is now wide awake and is carrying Hansford Parts and Products.<\/p><\/blockquote>\n<p><cite>Bruce Ferguson, Hansford Parts and Products CEO<\/cite><\/p>\n<\/div><\/div><\/div><div class=\"col-lg-6 mt-5 mt-lg-0 position-relative\"><div class=\"pe-lg-3 pe-xl-4\"><div class=\"fg-video ratio ratio-16x9\"><iframe width=\"516\" height=\"387\" src=\"https:\/\/www.youtube.com\/embed\/0Gi_VCQ_BpY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"cta-block section-border position-relative bg-white standard-overlay left-aligned  no-bg-image acf-row-4\"><a id=\"website\" class=\"anchor-link-name\"><\/a><div class=\"bg-overlay bg-image  \" style=\"background-image: url()\"><\/div><div class=\"bkgd-overlay \"><\/div><div class=\"py-5 vertical-padding\"><div class=\"container position-relative vertical-padding py-lg-3 py-xl-4\"><div class=\"vertical-padding \"><div class=\"row align-items-center justify-content-between \"><div class=\"col-lg-6 position-relative\"><div class=\"pe-lg-3 pe-xl-4\"><header class=\"text-center text-md-start\"><h2 class=\"heading mt-0 mb-3 text-body\">Website<\/h2><\/header><div class=\"wysiwyg-content text-body mt-4 mt-lg-45\"><p>Engineers and manufacturing shop owners are busy and don\u2019t have time to read through pages of irrelevant text in order to find the answers to their questions.<\/p>\n<p>The Hansford website was written and structured so that the company\u2019s value and capabilities are undoubtedly clear, and it\u2019s easy for the visitor to navigate to the key sections of the websites.<\/p>\n<p>Too often, marketers will try to get too cute with positioning statements, fancy graphics, too many buttons \u2013 you name it. In reality, most website visitors \u2013 especially in business situations \u2013 want clear and simple websites with no unnecessary bells or whistles. They want answers.<\/p>\n<\/div><\/div><\/div><div class=\"col-lg-6 mt-5 mt-lg-0 position-relative\"><div class=\"ps-lg-3 ps-xl-4\"><div class=\"position-relative\"><img src=\"https:\/\/websurge.com\/success-stories\/wp-content\/uploads\/2021\/09\/hansford-website-900x600.png\" alt=\"Hansford Parts and Products website screenshot\" class=\"img-fluid\" \/><div class=\"image-overlay\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"cta-block section-border position-relative bg-light standard-overlay right-aligned  no-bg-image acf-row-5\"><a id=\"seo\" class=\"anchor-link-name\"><\/a><div class=\"bg-overlay bg-image  \" style=\"background-image: url()\"><\/div><div class=\"bkgd-overlay \"><\/div><div class=\"py-5 vertical-padding\"><div class=\"container position-relative vertical-padding py-lg-3 py-xl-4\"><div class=\"vertical-padding \"><div class=\"row align-items-center justify-content-between flex-row-reverse\"><div class=\"col-lg-6 position-relative\"><div class=\"ps-lg-3 ps-xl-4\"><header class=\"text-center text-md-start\"><h2 class=\"heading mt-0 mb-3 text-body\">SEO<\/h2><\/header><div class=\"wysiwyg-content text-body mt-4 mt-lg-45\"><p>We created rich content centered around Hansford\u2019s most important keywords, the words that their target market would be using when searching for manufacturing equipment solutions with search engines.<\/p>\n<p>We also used a wide array of technical on-page and off-page SEO tactics to bolster their rankings in the search engines and drive organic traffic (traffic that finds a website through search engines) to the website. <\/p>\n<p>Pairing organic SEO with Paid Search is a smart way to achieve both long- and short-term success.<\/p>\n<\/div><\/div><\/div><div class=\"col-lg-6 mt-5 mt-lg-0 position-relative\"><div class=\"pe-lg-3 pe-xl-4\"><div class=\"position-relative\"><img src=\"https:\/\/websurge.com\/success-stories\/wp-content\/uploads\/2021\/09\/hansford-seo-900x600.png\" alt=\"\" class=\"img-fluid\" \/><div class=\"image-overlay\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"cta-block section-border position-relative bg-white standard-overlay left-aligned  no-bg-image acf-row-6\"><a id=\"paid-search\" class=\"anchor-link-name\"><\/a><div class=\"bg-overlay bg-image  \" style=\"background-image: url()\"><\/div><div class=\"bkgd-overlay \"><\/div><div class=\"py-5 vertical-padding\"><div class=\"container position-relative vertical-padding py-lg-3 py-xl-4\"><div class=\"vertical-padding \"><div class=\"row align-items-center justify-content-between \"><div class=\"col-lg-6 position-relative\"><div class=\"pe-lg-3 pe-xl-4\"><header class=\"text-center text-md-start\"><h2 class=\"heading mt-0 mb-3 text-body\">Paid Search<\/h2><\/header><div class=\"wysiwyg-content text-body mt-4 mt-lg-45\"><p>While SEO helps a website gets traffic from pretty much anyone who is using the search engine, paid search is a tactic that allows a business to target specific people in specific areas when they are searching with very specific words.<\/p>\n<p>Simply put, it takes some time to dominate the search engine across the country with SEO \u2013 but with paid search, you can do it tomorrow (depending on your advertising budget, of course).<\/p>\n<p>This can be useful when you are trying to target highly competitive terms or industries, specific locations, and locations far away from your headquarters. It\u2019s also useful when you have a new website or have a new product offering, and you haven\u2019t achieved SEO dominance yet.<\/p>\n<\/div><\/div><\/div><div class=\"col-lg-6 mt-5 mt-lg-0 position-relative\"><div class=\"ps-lg-3 ps-xl-4\"><div class=\"position-relative\"><img src=\"https:\/\/websurge.com\/success-stories\/wp-content\/uploads\/2021\/09\/hansford-paid-search-900x600.png\" alt=\"Hansford Paid Search\" class=\"img-fluid\" \/><div class=\"image-overlay\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"flexible-text-block bg-text-body acf-row-7\"><div class=\"vertical-padding py-5\"><div class=\"container vertical-padding py-lg-3 py-xl-4\"><div class=\"text-wrapper   block-0\"><div class=\"wysiwyg-content reader-text text-white text-shadow-sm\"><h2 class=\"serif fst-italic text-center\">Since engaging with webSURGE, Hansford has:<\/h2>\n<\/div><div class=\"clearfix\"><\/div><\/div><div class=\"cta-text wrapper  block-1 all-light-bkgd\"><div class=\"row justify-content-center\"><div class=\"column column-1  col-md-4 mt-5\"><div class=\"card border-0 rounded-0 h-100  text-center\"><div class=\"card-body position-relative px-0 pt-0 px-0 pb-0\"><h3 class=\"card-title h4 mt-0 mb-0 text-center text-md-center text-white text-shadow-sm\"><span class=\"d-block text-primary display-3\">1.<\/span> Resurrected a <br>Dying Product Line<\/h3><\/div><\/div><\/div><div class=\"column column-2  col-md-4 mt-5\"><div class=\"card border-0 rounded-0 h-100  text-center\"><div class=\"card-body position-relative px-0 pt-0 px-0 pb-0\"><h3 class=\"card-title h4 mt-0 mb-0 text-center text-md-center text-white text-shadow-sm\"><span class=\"d-block text-primary display-3\">2.<\/span> Created New Income That Now Carries the Company Financially<\/h3><\/div><\/div><\/div><div class=\"column column-3  col-md-4 mt-5\"><div class=\"card border-0 rounded-0 h-100  text-center\"><div class=\"card-body position-relative px-0 pt-0 px-0 pb-0\"><h3 class=\"card-title h4 mt-0 mb-0 text-center text-md-center text-white text-shadow-sm\"><span class=\"d-block text-primary display-3\">3.<\/span> Doubled in Size, and Even Purchased Another Company<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"cta-block section-border position-relative bg-primary standard-overlay left-aligned  has-bg-image acf-row-8\"><a id=\"contact-us\" class=\"anchor-link-name\"><\/a><div class=\"bg-overlay bg-image  grayscale\" style=\"background-image: url(https:\/\/websurge.com\/success-stories\/wp-content\/uploads\/2021\/09\/hansford-keyseater-1920x1280.jpg)\"><\/div><div class=\"bkgd-overlay bg-primary\"><\/div><div class=\"py-5 vertical-padding\"><div class=\"container position-relative vertical-padding py-lg-3 py-xl-4\"><div class=\"vertical-padding \"><div class=\"row align-items-center justify-content-between \"><div class=\"col-lg-6 position-relative\"><div class=\"pe-lg-3 pe-xl-4\"><header class=\"text-center text-md-start\"><h2 class=\"heading mt-0 mb-3 text-white text-shadow-sm\">Interested in similar results?<\/h2><\/header><div class=\"wysiwyg-content text-white text-shadow-sm mt-4 mt-lg-45\"><p class=\"lead\">Fill in the form to learn how digital marketing can transform your lead generation.<\/p>\n<\/div><\/div><\/div><div class=\"col-lg-6 mt-5 mt-lg-0 position-relative\"><div class=\"ps-lg-3 ps-xl-4\"><div class=\"card border-0 bg-white shadow h-100\"><div class=\"card-body\"><div class=\"cta-form\"><div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_14_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_pro_form  frm_ajax_submit \" id=\"form_7r3gj\"  >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">[Success Stories] Contact Us<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"14\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_14\" id=\"frm_hide_fields_14\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"7r3gj\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_14\" name=\"frm_submit_entry_14\" value=\"0fe6ffbb6a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/success-stories\/wp-json\/wp\/v2\/pages\/4453\" \/><label for=\"frm_verify_14\" class=\"frm_screen_reader frm_hidden\">If you are human, leave this field blank.<\/label>\n<input type=\"text\" class=\"frm_hidden frm_verify\" id=\"frm_verify_14\" name=\"frm_verify\" value=\"\"  \/>\n<div id=\"frm_field_135_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_first frm_half\">\r\n    <label for=\"field_k18ty\" class=\"frm_primary_label\">Name\r\n        <span class=\"frm_required\">*<\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_k18ty\" name=\"item_meta[135]\" value=\"\"  placeholder=\"Your First and Last Name\" data-reqmsg=\"This field cannot be blank.\" data-invmsg=\"Text is invalid\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_261_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_half\">\r\n    <label for=\"field_gnhfv\" class=\"frm_primary_label\">Company\r\n        <span class=\"frm_required\">*<\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_gnhfv\" name=\"item_meta[261]\" value=\"\"  placeholder=\"Your Company Name\" data-reqmsg=\"This field cannot be blank.\" data-invmsg=\"Text is invalid\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_144_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_first frm_half\">\r\n    <label for=\"field_tbzs3\" class=\"frm_primary_label\">Phone\r\n        <span class=\"frm_required\">*<\/span>\r\n    <\/label>\r\n    <input type=\"tel\" id=\"field_tbzs3\" name=\"item_meta[144]\" value=\"\"  data-frmmask=\"(999) 999-9999\" placeholder=\"Your Phone Number\" data-reqmsg=\"This field cannot be blank.\" data-invmsg=\"Phone is invalid\" pattern=\"\\(\\d\\d\\d\\) \\d\\d\\d-\\d\\d\\d\\d$\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_136_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_half\">\r\n    <label for=\"field_edsax\" class=\"frm_primary_label\">Email\r\n        <span class=\"frm_required\">*<\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_edsax\" name=\"item_meta[136]\" value=\"\"  placeholder=\"Your Email Address\" data-reqmsg=\"This field cannot be blank.\" data-invmsg=\"Email is invalid\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_145_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_first frm_full\">\r\n    <label for=\"field_itwf1\" class=\"frm_primary_label\">Message\r\n        <span class=\"frm_required\">*<\/span>\r\n    <\/label>\r\n    <textarea name=\"item_meta[145]\" id=\"field_itwf1\" rows=\"5\"  placeholder=\"Briefly tell us about your business, yourself, and which products or services you&#039;re hoping to grow\" data-reqmsg=\"This field cannot be blank.\" data-invmsg=\"Message is invalid\"  ><\/textarea>\r\n    \r\n    \r\n<\/div>\n<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit frm_final_submit\" type=\"submit\"  >Contact Us<\/button>\r\n\r\n<\/div><\/div>\n<\/fieldset>\n<\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>&#8220;We have gone from being very marginal to being on fire&#8221;A Manufacturer&#8217;s Success Story by webSURGEScroll DownHansford Parts and ProductsIncreased Leads Through Digital EffortsWebsiteA website should be written and structured so that the company\u2019s 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